Race Shirt retro website

I recently did some work with Paperplane, who are a web design company. They were doing a full new site for a company called Raceshirt Retro who sell merchendice from race teams from the 70s/80s. The job needed me to shoot around 30 shirts front, back and inside and then using photoshop to give them a transparent mannequin effect. 

First page of the finished layout for the website. 

The shirt and picture in the masthead change every few seconds

I did many test shoots in normal conditions before hand as we had a few different ideas about how the front page would look.

We then did the shirts one by one in the studio which took a long time. After that we had to cut the front and backs off the white background so they could be used with any backgrounds. To create the invisble mannequin effect we shot the shirts inside out with the necks out so we could use the label to give the look of depth. This then made the shirt look just like it was being worn by something completely see through. 

Original image of the T-shirt

Cutting the shirt off the white background. Including the neck area. 

Cutting the neck area to fill from the inside out photo to fill the gap in the previous image.

Putting the neck cutout behind the front version. This is where you need to get the angle right and also add some black shadow between the two layers to give it the effect of depth.

Finished product ready use as images on websites or advertising.  The whole process takes at least 30 minutes done carefully so doing a whole stock load was quite a lot of work. The final result was worth it though as they look good ob the pages and you can also zoom into them on the individual product pages. 

After the launch of the website, they also opened a shop in Derby city centre selling among other things the shirts I photographed.