American Aprrel shoot

I have done a photoshoot in the style of American apparel and the photographers who work for them. The most striking thing about their advertising it that the actual photographs are usually set in everyday places. Somestimes in the photographers or models own home. This leads to most of them using mostly just natural light from the setting they are in. This is why windows are often quite a common feature in works like this.


I did some in the sutido first. Overall I am quite happy with them but I should of managed my time better and done a full day with more clothes and different set ups. I wanted these images to be very simple so I used little to no pros and only basic lighting. One thing I did wish I had was an external flashgun to mount on the camera its self. This technique is often seen in this area of photography where there is a strong shadow behind the model. I aim to use this further in the future.

Here I used the white box as a prop to try something different rather than just have her stand up straight. This makes her body more interesting and engaging.

Here is an actual American apparel photo where they too have used one simple prop to change how the model is in front of the camera. It is instantly more interesting that just simple being stood up straight

This image has the right mix of showing the product as well as the slight sexual implications. The product is in full view but it may not actually be that that would grab your attention first. There is plenty of space on the left for a logo and product info. 

Another real advert where the product is in full view but there is a sexual hint. 

My favourite shot from all the ones in the studio was this one. Funnily it was the only one which seems to be a mix of both styles. Studio and informal. I like how all the studio equipment has been silhouetted against the well exposed white area. I think this too would make a good advert.

I then did some at home in am more informal setting. Comparing it to the image below there are a to of similarities. The obvious difference is the lighting. Mine was using all natural light and shadow whereas below they seem to have used a strong direct flash. I like both ways personally and this is why I need to try shooting like this again using a flash gun. 

I wanted an image with lots of space and natural light so I changed to this room. I also wanted one lark source of colour and interest which is why I chose the bear. The bare legs lead up to the shirt which would be the product which would be described next to it. There is just enough showing for it to be obvious. I think it is similar to the image below. The type of light, simple pose and colourful object are all matching.